Kevin Weil, the recently departed head of product at Twitter, is reportedly taking his talents to Facebook’s photo-sharing behemoth Instagram. Various sources tell The New York Times that Weil is joining his former rival in a similar product role and will report directly to Kevin Systrom, Instagram’s co-founder and CEO.
Instagram claims to have 400 million monthly active users to Twitter’s 320 million.
Weil joined Twitter in 2009 and helped develop the company’s advertising strategies before being promoted to vp of all products in 2014. He announced his departure on Sunday, implying on Twitter that he would be spending time with his family and tackling “some long trail runs.”
Twitter CEO Jack Dorsey posted a statement late Sunday that Weil, along with svp of engineering Alex Roetter, vp of human resources Skip Shipper and vp of social Katie Stanton were all departing the company. A day later, it was announced that former American Express exec Leslie Berland was joining Twitter to fill the chief marketing officer position.
Weil has not confirmed his new job. Twitter and Facebook did not respond to requests for comment on the reports.