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Insomniac Acquires 50% of Dutch Promoter ALDA

Insomniac has entered into a partnership with ALDA after acquiring 50 percent of the Amsterdam-based company known for developing, producing and promoting dance music events and experiences around the world. Together the two production companies will expand  their footprint in Europe, Asia and the United States.

"Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural," says Insomniac founder and chief executive Pasquale Rotella in a statement. "By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world."

Insomniac has produced more than 2,000 events, including Nocturnal Wonderland, the longest running dance music festival in the U.S., and Electric Daisy Carnival (EDC), North America's largest dance music festival in Las Vegas. Insomniac’s international portfolio includes EDC Japan, EDC China, and EDC Mexico.


"We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events," says Allan Hardenberg, ALDA co-founder and chief executive in a statement. "It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision."

With more than 180 shows produced in more than 30 countries, ALDA produce international dance music festivals, tours and events, including AMF, the largest indoor music festival in the Netherlands, as well as A State of Trance, the world’s leading trance event and New Horizons Festival, one of the largest electronic music festivals in Germany.

ALDA will continue to operate as an independent company under co-founders Hardenberg and David Lewis.