iHeartMedia celebrated Earth Day on Wednesday (April 22) with the launch of an environmental sustainability initiative, iHeartRadio Earth.
The initiative includes a year-long Public Service Announcement campaign to educate iHeartRadio listeners about small steps they can take to positively impact the planet. Over the course of the year, iHeartRadio Earth will also include social media activations, on-air personality and celebrity endorsements, a slate of new podcasts that focus on environmental issues, and information on local volunteer activities powered by nonprofit network VolunteerMatch.
“iHeartMedia reaches 9 out of 10 Americans every day. If every one of our listeners took one or two small steps within their day-to-day routines to do things like conserve energy and reduce waste and water, we have a massive opportunity to make lasting impact on the world today and for the future,” said iHeartMedia chairman/CEO Bob Pittman in a statement. “Through iHeartRadio Earth we will continually inform, educate and inspire our listeners to drive social change by providing them with information, opportunities and resources to make a difference for the environment.”
The campaign’s first phase will focus on how Americans can lessen their impact on the environment while staying at home to slow the spread of coronavirus. In partnership with the National Environmental Education Foundation (NEEF), iHeartRadio developed a series of PSAs providing useful tips, as well as links to virtual tours of national parks.
“As we stay home to try to slow the spread of the COVID-19 virus, many of us are beginning to recognize the importance of connecting with nature,” added NEEF president/CEO Meri-Margaret Deoudes. “Spending more time indoors has also significantly increased household water, energy and food consumption. With these factors in mind, we are excited to collaborate on the iHeartRadio Earth campaign by providing listeners with helpful tips for saving money and reducing their impact on the environment.”