Iggy Azalea’s ‘SNL’ Appearance Generates Big Social Chart Gains
Iggy Azalea makes notable social gains on Billboard's charts after her appearance on NBC's Saturday Night Live (Oct. 25), on which she debuted two new songs, "Beg for It" (featuring MØ) and "Iggy…
Iggy Azalea makes notable social gains on Billboard’s charts after her appearance on NBC’s Saturday Night Live (Oct. 25), on which she debuted two new songs: “Beg for It” (featuring MØ) and “Iggy SZN.” Both are set to be on her album Reclassified (due Nov. 24), and both tracks hit the realtime Billboard + Twitter Trending 140 chart within an hour after their performances, and both debut on the weekly Billboard + Twitter Top Tracks chart from the cumulative amount of shares they received; “Iggy SZN” bows at No. 37 and “Beg for It,” No. 41.
The performances also cause Azalea to experience a 4 percent gain in overall points on the Social 50 (which ranks the top artists across major social platforms), where she rises 14-13. For the week, she added 170,000 fans across Twitter and Facebook and experienced a 73 percent rise in weekly reactions on Instagram (according to Next Big Sound), where she posted scenes from the broadcast.
“Iggy SZN” is a reference to TopSZN, Drake‘s brand, marked by a hand gesture with which followers of Drake on Instagram are readily familiar. Drake makes his own headlines, jumping 12-7 on the Social 50 with a 44 percent rise in points after debuting three new tracks on Oct. 25 through SoundCloud. The most popular of the bunch, “How About Now,” produced by Boi-1da and Jordan Evans, debuts at No. 8 on the weekly Top Tracks chart, making it his third release to debut in the chart’s top 10.
Other notable debuts on the weekly Billboard + Twitter Top Tracks chart include Taylor Swift‘s “Welcome to New York,” which picked up a sizable amount of online buzz after her album 1989 leaked on Oct. 24.
Fans of Katy Perry drive her “Birthday” track back onto the list at No. 21, after they tweeted the track on Oct. 25 in celebration of Perry’s own actual birthday that day.
As for the Social 50 leaderboard, Selena Gomez bounds 6-1 to reach the top position on the Social 50 for the second time after a slew of Instagram posts prompts a 174 percent in weekly reactions on the platform. Swift marches 3-2, while Justin Bieber tumbles (1-3) along with Miley Cyrus (2-4). Demi Lovato climbs 8-5 along with One Direction (7-6). Snoop Dogg slides 5-8 while birthday girl Perry climbs 10-9, and Beyonce moves 9-10 to anchor.