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The Deals: HyperX Teams With Hit Command for Livestream Events, Tencent Buys Stake in Chinese In-Store Music Provider

A roundup of notable music industry deals from the past two weeks, including HyperX's deal with Hit Command and Evann McIntosh's signing to Mom+Pop.

Gaming and esports brand HyperX will collaborate with Red Light Management’s gaming subsidiary HIT COMMAND for upcoming live and online streaming events, it was announced Tuesday (April 28).

The agreement will merge HyperX’s gaming and esports background with HIT COMMAND’s expertise in the music industry, along with its skills at developing music events and festivals both live and online. HyperX will serve as the Preferred Peripherals Partner for several live and online events that are currently in development between the two companies, providing support for product sponsorships, artist gifting, helping artists setup live streams and general brand support for online opportunities, such as large-scale live stream events.


Prior to this week’s deal, HIT COMMAND and HyperX had teamed up on a number of events, including Deadmau5’s Pop-up store supporting his Cube V3 NYC performances, Beatport Records’ “ReConnect” livestream event and the streaming dance music festival Dance Music Gives Back, which featured artists including Krewella, Boogie T, Borgore, Pluko, Wuki, Ookay and more.



Independent record label Mom+Pop has signed 16-year-old pop and R&B artist Evann McIntosh, it was announced Wednesday (April 29).

McIntosh’s debut album MOJO, which she self-released last year with the help of producer and collaborator Jesty Beatz (whom she met through Instagram), has been streamed over 15 million times. Mom+Pop will release the album on vinyl this summer. McIntosh has also racked up 50 million views and 1.5 million likes on TikTok with tracks including the single “What Dreams Are Made Of” and



Tencent Music Entertainment has made an equity investment in Radio Music Warehouse, a leading music-for-business service provider in China, it was announced Monday (April 27).

The deal allows Tencent to promote and distribute its music content to hundreds of thousands of businesses in China that are using Radio Music’s in-store music solutions. Radio Music has over 100 million listeners, according to a release.Under the agreement, Tencent also has the right to further increase its shareholdings to a controlling stake in Radio Music.



Comprehensive digital rights management provider AdRev has acquired the audio and metadata analytics company Simbals, it was announced April 23.

The acquisition will allow for the integration of Simbals’ patented audio fingerprinting technology and machine learning-driven analytics into AdRev’s existing technology, which is used by audio rights holders to ensure fair and accurate usage and reporting at scale. It also brings Simbals’ team of audio and signal analysis researchers and scientists, along with key technology talent, in house at AdRev.

Simbals’ audio content recognition technology allows for the accurate identification at scale of music used in various video and audio formats including TV, film, and radio, as well as in live performances and on streaming platforms. Prior to the acquisition, Simbals was a key technology partner for AdRev.



On April 23, Nashville-based record label One Vision Music announced it had signed a deal with The Orchard to handle the company’s global physical and digital distribution. Under the partnership, One Vision Music will be launching American Idol finalist Kree Harrison’s sophomore album Chosen Family Tree this summer.