The House of Blues Music Forward Foundation has announced a 25-week campaign marking the youth organization’s 25th anniversary. The campaign aims to raise $250,000 to “continue and expand impactful programs” focusing on young people “that accelerate opportunities for the next generation of music industry leaders and innovators.”
The campaign has already received the support of City National, EPAM, Go Vision, Mastercard, Oracle and Visa, and will include testimonials from 25 individuals whose lives have been impacted by Music Forward throughout its history. There will also be online auctions for a chance to bid on unique music memorabilia and experiences, as well as special events held at Live Nation-owned House of Blues venues across the country.
Formed in 1993, Music Forward focuses on people ages 12-22 who hail from under-represented communities, providing workshops and showcases aimed at kick-starting musical careers. According to its internal data, 100 percent of alumni are employed or in school, and 94 percent regularly leverage skills and knowledge they gained from Music Forward.
“I love being involved because I see myself in these young people — they are curious and passionate about starting a career in the music industry,” said Manuel Moran, Live Nation’s Vice President of Latin Touring and Music Forward mentor. “We have an opportunity to inspire these young people and show them the many possibilities available to them in this industry. The experience provided me with a unique sense of purpose.”