Brenda Lee’s “Rockin’ Around the Christmas Tree” leads the way, bowing at No. 23 with 20. 5 million streams in the tracking week ending Nov. 28, up 90%, according to Nielsen Music.
For comparison’s sake, Lee’s Christmas standard debuted on Streaming Songs at around the same time in 2018, starting at No. 16 on the Dec. 8, 2018, tally. It eventually rose to No. 3 (Jan. 5).
Four other titles make the latest Streaming Songs survey, albeit in the lower reaches of the tally. Bobby Helms’ “Jingle Bell Rock” paces the secondary group (No. 44, 12.6 million streams), followed by Burl Ives’ “A Holly Jolly Christmas” (No. 46, 13.5 million streams), Andy Williams’ “It’s the Most Wonderful Time of the Year” (No. 47, 12.9 million streams) and Wham!’s “Last Christmas” (No. 49, 12.7 million streams). It’s perhaps important to note that the reason for Helms’ stronger debut despite a smaller overall stream count is due to the song having a larger share of paid vs. ad-supported or programmed streams than the others.
Also looming below the list: Dean Martin’s “Let It Snow, Let It Snow, Let It Snow” (10.8 million streams).
Concurrently, each of the songs that debut on Streaming Songs also return to the Billboard Hot 100, where older (or in this case classic holiday songs) are allowed to re-enter if in the top half in points and with a meaningful reason for their return. “Rockin’ Around the Christmas Tree” again scores the highest re-entry of the bunch (No. 29), followed by “Last Christmas” (No. 46), “Jingle Bell Rock” (No. 47), “A Holly Jolly Christmas” (No. 48) and “It’s the Most Wonderful Time of the Year (No. 49).
Carey’s “All I Want for Christmas Is You,” meanwhile, continues to scale both lists. It’s the greatest gainer in airplay on the Hot 100, blasting 31-18 (it also reached the chart’s top 20 around this time last year, jumping 29-14 on the Dec. 8, 2018, ranking), as well as the greatest gainer in streaming on Streaming Songs (22-11, 23.7 million streams, up 35%).