88rising and Goldenvoice announced today that the 2021 Head In the Clouds Festival will take place on Saturday, Nov. 6-7 at Brookside at the Rose Bowl in Pasadena, California.
In conjunction with the festival announcement is the release of “California,” the next single from 88rising’s long-awaited Head In The Clouds lll collaborative album, via 88rising/12Tone Music, LLC. “California” features 88rising flagship artists Rich Brian and NIKI and newcomer Warren Hue as a heartfelt ode to the idyllic Golden State. The single release is accompanied by a music video directed by Jason Ano that intermixes candid footage of the three Indonesian transplants together along with intimate vignettes of life in Californian suburbia, and glimpses of Asian-Americana. Listen to it here.
“Head In The Clouds III is the next installment of the iconic album series featuring 88rising artists and special guests from East to West. The project will bring listeners from around the world into the Asian diasporic experience through a universal lens – lovelorn, self-reflective, and homesick songs about triumphing over self-doubt and being caught between two worlds,” a press release announcing the project explains.
The track features acoustic guitar and production from Wallis Lane, Jack LoMastro and Jacob Ray.
2021 marks the very first time the Head in the Clouds Festival, which originally debuted in 2018, will be held over a span of two days, growing from 10,000 attendees in 2018 to 22,500 in 2019. Both years took place at the Los Angeles State Historic Park, with star-studded lineups from the Pan-Asian community.
“We’re excited to bring back the world’s greatest Asian music festival to Los Angeles at a new location just outside the historic Rose Bowl. Both the 88rising and Goldenvoice teams have been hard at work to provide fans an immaculate experience from the lineup to the production to the food. We can’t wait to see everyone there,” said 88rising founder Sean Miyashiro.
This year, a $1 donation per ticket will ensure that young people in Los Angeles have access to creative exploration through Inner-City Arts, widely recognized as one of the nation’s most effective arts education providers for children in Los Angeles’ Skid Row. Purchasers will have the option to donate additional funds at checkout.
Registration is open now for exclusive access to the presale and the lowest Trust Us presale ticket for fans. Presale begins May 28 at 10am Pacific, with general public on sale on June 4.