Harry Styles‘ “Sign of the Times” flies 16-1 on the Billboard + Twitter Top Tracks chart (dated May 27) to earn its third overall week atop the list. The track previously led upon its debut on the April 22 and 29-dated surveys.
Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the U.S., ranked by the volume of shares over a seven-day period (Monday to Sunday).
“Sign” rockets largely thanks to its music video premiere on May 8. The clip, featuring Styles flying around a mountainous landscape, has rocketed to 19 million worldwide views on YouTube through May 18.
In addition to “Time,” other Styles songs populate the chart this week after the release of his debut self-titled LP on May 12. Five cuts make their Top Tracks debut: “Carolina” (No. 15), “Kiwi” (No. 34), “From the Dining Table” (No. 37), “Two Ghosts” (No. 39) and “Only Angel” (No. 49). Plus, “Sweet Creature” falls 2-16 in its second charting week and “Ever Since New York,” which the singer premiered during his April 15 performance on NBC’s Saturday Night Live, re-enters at No. 42.
The Harry Styles release triggers a flurry of Twitter mentions for the pop star, which surged to 1.3 million for the week ending May 14 according to Next Big Sound, a gain of 46 percent. The social activity sparks a 14-6 jump on the Social 50 chart.
Just below “Sign,” Miley Cyrus’ “Malibu” debuts at No. 2 on Top Tracks after its May 11 release. The singer announced the tune in her recent Billboard cover appearance, and it marks her first new sounds since her Miley Cyrus and Her Dead Petz album was released on SoundCloud in 2015, and first commercially-available new material since Bangerz two years prior. The “Malibu” music video also dropped the same day and has raced to 47.1 million worldwide views on YouTube.
Cyrus’ musical return prompts a 208 percent gain in Twitter mentions, to 183,000 for the week. The bump sends the singer-songwriter dashing 17-4 on the Social 50.
Also, Bryson Tiller‘s “Honey” scores the R&B star his first top 10 on Top Tracks with its No. 8 start. On May 11, Tiller tweeted a link to the track’s SoundCloud audio, which has reached more than 2 million plays on the service.
The same day, the singer dropped two additional tracks on YouTube and SoundCloud the same day: “Somethin Tells Me” and “Get Mine,” featuring Young Thug. The songs have scored 1.2 and 1.3 million plays on SoundCloud, respectively.
The three tunes are likely to appear on Tiller’s second studio album, True to Self, set for a June 23 release. His previous LP, 2015’s Trapsoul, reached No. 8 on the Billboard 200.
Elsewhere, Diplo begins at No. 22 on Top Tracks with “Bankroll,” featuring Justin Bieber, Young Thug and Rich the Kid after an unusual rollout. The track was uploaded to Diplo’s SoundCloud page on May 11 but was removed within a few days of release. No formal explanation was given, although Diplo retweeted multiple fan posts containing negative feedback on the collaboration.