In the first full week after the premiere of Netflix's Russian Doll, streams for Harry Nilsson's 1971 hit "Gotta Get Up," which plays on multiple occasions in the show, increased by 2,466 percent, according to Nielsen Music.
The show, which stars Natasha Lyonne as a New Yorker who gets stuck in a mysterious Groundhog Day-style loop and repeats the same day over and over, premiered on Netflix on Feb. 1. "Gotta Get Up" is the Russian Doll equivalent to Sonny & Cher's "I Got You Babe," repeated in Groundhog Day.
In the tracking week ending Feb. 7, "Gotta Get Up" logged 216,000 on-demand U.S. streams, up 2,466 percent from the previous week, when it logged 8,000. The song also sold 1,000 downloads, up from a negligible figure. As the show has continued to draw buzz, the latest tracking week (ending Feb. 14) found "Gotta Get Up" up to 294,000 streams (up 36 percent), and another 1,000 downloads sold.
Nilsson, who died of a heart attack in 1994 at age 52, earned 10 Billboard Hot 100 hits in his career, including one No. 1: "Without You," for four weeks beginning on Feb. 19, 1972 (with Mariah Carey's remake hitting No. 3 in 1994). He posted two additional top 10s: "Everybody's Talkin'" (No. 6 peak in 1969) and "Coconut" (No. 8, 1972). Nilsson notched 13 entries on the Billboard 200 albums chart, including one top 10, Nilsson Schmilsson (No. 3, 1972).
If "Gotta Get Up" reaches a Billboard chart, it would mark his first entry on a songs survey since 1974's "Daybreak," nearly 45 years ago. He last appeared on any ranking in 2013, with Nilsson: Sessions 1967-1975: Rarities From the RCA Albums Collection, which reached No. 13 on Vinyl Albums and No. 18 on Americana/Folk Albums.