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TikTok Trend Spurs Streaming, Sales Gains for Greta Van Fleet

A viral TikTok trend featuring Greta Van Fleet’s 2019 Saturday Night Live performance drives streams and sales for the band and sends “You’re the One” back onto the Billboard charts dated July 31.

The band’s performance of the song on SNL has gone viral, with users mimicking frontman Josh Kiszka’s unique mannerisms during its third verse.

In the July 16-22 tracking period, Greta Van Fleet earned 7.6 million U.S. on-demand streams of its catalog, a boost of 122%, according to MRC Data. Additionally, the rockers racked up 6,000 digital downloads of its songs, up 461%, and 5,000 album sales, up 86%.

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Leading the way in both song-related metrics, “You’re the One” boasts 923,000 on-demand streams, leaping 508%. Its sales count, meanwhile, is 2,000 downloads, a 1,955% surge that allows the song to re-enter Hard Rock Digital Song Sales at No. 2, a new peak, after previously reaching No. 5 in February 2019. It also returns to Rock Digital Song Sales at No. 5, a new peak that ties the band’s personal best on the chart, previously achieved by “Always There” (No. 5, September 2019).

But “You’re the One” isn’t the only song to find success; Greta Van Fleet’s “Highway Tune” nabs 1,000 downloads to bubble under Hard Rock Digital Song Sales with a 410% gain, while “Heat Above” also hits 1,000 downloads, a 62% boost.

“You’re the One” was initially released to radio as the second single from Anthem of the Peaceful Army, Greta Van Fleet’s debut full-length album, in 2018, eventually rising to No. 1 on the Mainstream Rock Airplay chart for two weeks in March 2019.

Further gains are possible on the Billboard charts dated Aug. 7, as streams and sales have continued to trend upward in the latest tracking week (July 23-29).