Metadata firm Gracenote has developed new offerings to help pay-TV providers bring customized music video experiences to their subscribers. Companies will be able to tap into Gracenote’s database of 200 million-plus music tracks, as well as its comprehensive descriptions across movies and television, to create their own music video playlistings plus help viewers identify and search for artists they see on the small screen.
Using Gracenote’s music database and recommendation algorithms, multichannel video programming distributors (MVPDs) will be able to create cross-genre music video experiences for subscribers. Gracenote is also mapping its music artist data to its movie and TV celebrity data to help viewers identify songs in movies or TV shows and then search for things like upcoming TV appearances by that artist.
“Cable and satellite TV operators have a tremendous opportunity to increase the value of their services by offering new personalized music experiences that engage the eyes and ears of subscribers,” said Brian Hamilton, gm of music/auto for Gracenote. “No other company is in a position to power these experiences like Gracenote.”
Originally known as CDDB, a music metadata service that allowed applications like iTunes identify tracks, Gracenote now powers music identification, audio fingerprinting and album artwork for a range of customers. Last November, the company announced Rhythm Curation, a platform to help curators at streaming services and radio stations, among other places, sift through huge catalogs of songs in order to create better playlists.
Gracenote will unveil the new services at this week’s IBC 2016 event in Amsterdam.