Global Citizen, in partnership with global CEO advisory firm Teneo, announced a year-long campaign Thursday (Sept. 26) entitled Global Goal Live: The Possible Dream, which intends to get international efforts back on track to end extreme poverty, tackle climate chance and reduce income inequality by 2030.
As part of the ambitious campaign, there will be a 10-hour broadcast on Sept. 26, 2020, spanning five continents, with simultaneous events planned for Central Park in New York and Lagos, Nigeria, as well as not-yet-announced cities in Latin America, Europe and Asia.
Many longtime Global Citizen supporters are committed to Global Goal Live: Alicia Keys, Billie Eilish, Coldplay, Cyndi Lauper, D’banj, Eddie Vedder, EXO, H.E.R., Janelle Monáe, Lizzo, Metallica, Miley Cyrus, Muse, Ozuna, Ozzy Osbourne, Pharrell Williams, Red Hot Chili Peppers, Shawn Mendes, Tiwa Savage, Usher and others to be announced. Hosts include Deborra-lee Furness & Hugh Jackman, Idris Elba, Jill Vedder, Rachel Brosnahan, Trevor Noah, Uzo Aduba and more to be added over the next few months.
In partnership with Live Nation and Diversified Production Services (DPS), the 2020 broadcast event will include a Global Citizen Festival in Lagos, Nigeria, supported by the Lagos State Government, Tunde Folawiyo, chairman of Global Citizen Nigeria, Aigboje Aig-Imoukhuede, vice chair of Global Citizen Nigeria, and Access Bank. SM Entertainment, the largest entertainment company in South Korea and Dream Maker, the leading live and tour promotion/production company in Korea, will bring Global Goal Live to Asia and will be executive produced by Soo Man Lee, the head producer and founder of SM Entertainment. MGM Worldwide Television Group will oversee the global broadcast, which will be executive produced by Mark Burnett.
“We have ten years to end extreme poverty and tackle climate change. While we have seen significant progress, we will not be successful at our current pace. The scale of this problem — helping get 736 million people out of extreme poverty — will take everyone’s participation,” says Hugh Evans, CEO of Global Citizen. “Our goal, to put it simply, is to engage every single person on the planet in this mission. To do so we must boldly and creatively reach global citizens where they are — in person, on television, on their phones and online. On Sept. 26, 2020 in partnership with Declan Kelly and the Teneo team worldwide, we will use the convening power of music and the reach of technology to broadcast the largest live cause event in history and secure commitments from policymakers and private sector leaders to help end extreme poverty, tackle climate change, and reduce inequality.”
The ultimate goal to end extreme poverty — which the World Bank defines as living on less than $1.90 per day — requires reaching $3.5 trillion in financial pledges by 2030 to reach an estimated 736 million afflicted people.
This year’s Global Citizen Festival is set for Sept. 28 in Central Park, New York. David Gray and NCT 127 recently joined the 2019 concert lineup, which includes Queen + Adam Lambert, Pharrell Williams, Alicia Keys, OneRepublic, H.E.R. and Carole King, with special guests French Montana, Ben Platt and Jon Batiste & Stay Human.