Gibson has more to give. The 125-year-old guitar brand, which recently began to re-emerge from bankruptcy, has relaunched its Gibson Foundation and appointed Dendy Jarrett as the nonprofit’s new executive director.
Since 2002, the foundation has given away thousands of guitars and more than $30 million in donations to youth-focused or healing music programs like Notes for Notes, MusiCares and The Grammy Foundation. Jarrett, a 30-year music industry veteran who moves over from the Gibson-owned site Harmony Central, will join Gibson’s Nashville headquarters and report to the newly-formed Foundation Board.
“The power of music has enriched every part of my life,” Jarrett said in a statement. “To be able to create music programs and share the gift of music on a worldwide scale through the Gibson Foundation is a lifelong dream.”
To kick off the relaunch, the 501(c)(3) foundation has committed to donating a guitar a day for the next 1,000 days. Meanwhile, 100 percent of donations to the foundation will go directly towards “giving the gift of music,” according to a press release.
“The Gibson Foundation is core to our past, present and future,” added Gibson president and CEO James “JC” Curleigh in a statement. “The combination of a new foundation mission, amazing foundation partners and new foundation leadership with Dendy sets us up to make a meaningful impact in the world of music going forward.”
The foundation relaunch arrives amid a new era for Gibson, which filed for bankruptcy protection in May 2018. With a new CEO (Curleigh came on last November) and team of investors, the company is now in the throes of a comeback that includes a new line of instruments.