Sales in the German music market rose slightly in 2014 for the second consecutive year, according to initial projections. This was announced today by the Federal Association of the Music Industry (BVMI) in Berlin and the German market research company GfK Entertainment in Baden-Baden. The industry generated a total of 1.48 billion euros last year, about 1.8 percent more than in 2013, through the sales of CDs, vinyl, downloads and revenues from music streaming.
BVMI managing director Dr. Florian Drücke said in a statement that “2014 reaffirmed a special feature of the German market. While in many other countries physical sound carriers have decreased rapidly within just a few years, CDs and records in Germany last year still accounted for about 75 percent of sales.”
The report notes that the drop in physical music sales has slowed in the market — at a calculated rate of 1 percent in 2014 compared to 2 percent the previous year.
In addition, the digital business has grown by more than 12 percent. Music streaming is primarily responsible for this development. BVMI will publish the final market data and detailed analyses of all sub-markets in March.
“Germany’s music industry has been able to affirm the turnaround of the previous year,” Frank Briegmann, president of central Europe for Universal Music Group, told Billboard. “For us this means that our content is good. And so are the distribution channels. We have done three things: We have supported innovative music services like streaming, developed established formats like CDs and downloads, and most of all, never stopped investing in homegrown talent. The music consumer has a lot more choice than ever before — physical products as well as an increasing choice of digital products and services, for download or to stream. In that sense, 2014 has been a win-win-win year — for fans, artists and the industry as a whole.”
Seven of the ten most successful albums were from national artists, according to the German trade magazine Musikmart. The most successful albums in 2014 were from: 1. Helene Fischer; 2. AC/DC; 3. Unheilig; 4. Xavier Naidoo; 5. Pink Floyd; 6. Herbert Grönemeyer; 7. Peter Maffay; 8. Kollegah; 9. Santiano; 10. Andreas Gabalier
BMG was the most successful music publisher in Germany with a market share of 18 percent, according to the official German Top 100 singles chart. The achievement comes just six years after the launch of the Bertelsmann-owned international rights management company, and is more than double the 7.7 percent share BMG scored in 2013. The year-end figures, compiled by research company GfK Entertainment are based on publishers shares of the German Top 100 singles chart. BMG’s artists and writers held 11 Top Five positions in 2014, including five Number One hits.