iHeartMedia Inc. has announced Gayle Troberman will be the global media and entertainment company’s new executive vice president and chief marketing officer.
Under this newly created position, Troberman will develop strategies to connect the many iHeartMedia — formerly Clear Channel — brands more closely with consumers. She has been tasked to develop a marketing innovation agenda to fully leverage the organization’s broad range of content platforms, which include Clear Channel Outdoor, one of the world’s largest outdoor advertising companies; iHeartMedia’s 859 radio stations in more than 150 markets; and iHeartRadio, iHeartMedia’s digital radio platform. Troberman will report to iHeartMedia, Inc.’s chairman and CEO Bob Pittman.
Troberman joins iHeartMedia from IPG Mediabrands, where she served as chief marketing and ideas officer.
“We’re delighted that Gayle is joining us at such a pivotal moment for iHeartMedia – just as we renamed our company to take full advantage of our position as a one-of-a-kind, multi-platform media company with unparalleled reach and impact,” said Pittman in a statement. “As EVP and Chief Marketing Officer for our entire company, Gayle will help us connect even more deeply to the hundreds of millions of consumers monthly who rely on us for the best music, personalities, entertainment, news, events, information and more, everywhere they want to find it — and as importantly, she will be able to reach across all of our companies and brands to provide fresh, out-of-the box thinking to our teams and our clients that will help them co-create and innovate together in new ways to garner the biggest possible ROI from radio, digital, outdoor and events.”
Troberman’s experience also includes 16 years at Microsoft as chief creative officer, responsible for the company’s portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX. She also created the industry’s first branded entertainment division at MSN. Previously, served as vice president, consumer marketing at Manning Selvage and Lee with an emphasis on technology brands and products.
“iHeartMedia is the ultimate, live creative playground,” said Troberman in a statement. “No other company can match iHeartMedia’s incredible reach and range of live platforms, talent and content. It’s a media company, it’s an entertainment company and it’s the biggest creator of live content across speakers, screens and stages. At iHeartMedia, there’s so much opportunity to create entirely new brand experiences that excite, engage, and humanize marketing — and that’s what excites me about joining forces with this incredible team.”