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Here’s Where Frank Ocean’s ‘Lost’ Is on the Billboard Charts Following TikTok Boost

A viral dance challenge featuring the 2012 track has landed it on streaming, R&B and global charts.

Frank Ocean has carved out a space for himself as one of the most thoughtful lyricists of the last decade, drawing empathetic character studies and philosophical takes on his own nostalgia. So 2012’s “Lost,” a sketch of the lives of a drug dealer and his mule-girlfriend, isn’t the most obvious candidate for a viral TikTok dance. But given the boundlessness of content on the internet, the song’s chorus is now the foundation for some simple but flashy footwork.

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TikTok has sparked a boom in overall consumption for the song. “Lost” drew 7.3 million streams and sold 900 downloads in the U.S. in the week ending Jan. 20, according to MRC Data, up 143% and 284%, respectively, from the previous frame. It’s the song’s second consecutive week of triple-digit-percentage increases in both streams and sales.

This rise in activity lands “Lost” on multiple Jan. 29-dated Billboard charts, close to 10 years after its release in July 2012. It debuts at No. 39 on the all-genre Streaming Songs survey, instantly becoming Ocean’s fourth-highest-ranking entry on the chart and second highest as a lead artist after “Thinkin Bout You,” which reached No. 23 on the inaugural ranking in January 2013.

The debut on the chart for the track is notable as TikTok rarely helps elevate songs as dormant as “Lost” to Streaming Songs, and especially a song without much chart history; “Lost” reached No. 25 on Hot R&B Songs in 2013 but didn’t appear on any all-genre rankings.

In November, Taylor Swift’s “Enchanted,” from 2010, spent a week at No. 32 on Streaming Songs, after it reached No. 75 on the Billboard Hot 100 in its release year. Of course, comparing chart activity between Swift and Ocean (or Swift and almost anyone else) is perhaps unfair, as she has logged 165 Hot 100 hits, including eight No. 1s, while Ocean boasts 14 entries and has reached the top 25 only as featured on Calvin Harris’ “Slide” in 2017. Still, the new burst of excitement around “Lost,” enough to transcend the borders of TikTok, clearly over-indexes against his prior chart history.

Ocean scores similar results on the latest genre charts, as “Lost” hits No. 18 on R&B/Hip-Hop Streaming Songs and, focused further, enters at No. 4 on R&B Streaming Songs and No. 12 on R&B Digital Song Sales.

The song’s renewal has not been confined to the U.S., as “Lost” also debuts at No. 57 on the Billboard Global 200 and No. 112 on Billboard Global Excl. U.S., surveys that track the most popular songs around the globe based on worldwide streams and sales. Throughout December, the song consistently drew 2-to-2.2 million weekly global streams and sold under 100 downloads. In the week ending Jan. 20, those numbers have ballooned to 14.3 million (up 154% week-over-week) and 1,300 (up 278%), a burst similar to that of its domestic activity.

(Meanwhile, on SiriusXM’s TikTok Radio, “Lost” drew 51 plays, up from none previously, in the Jan. 19-25 tracking period, ranking as the channel’s 13th-most-played song in that span.)

And while TikTok’s primary impact on Billboard charts is song-driven due to the platform’s short-form nature, the increase in interest for “Lost” has also, naturally, led to a jump in chart activity for its parent album, Channel Orange. The set returned to the all-genre, muti-metric Billboard 200 dated Jan. 22 at No. 146 and leaps to No. 65 on the Jan. 29 ranking, up 57% to 11,000 equivalent album units (the bulk from streaming).

Channel Orange hadn’t appeared on the survey since May 2020 and hasn’t placed higher than No. 65 since the Sept. 10, 2016-dated list, when it rose to No. 27 in the wake of the release of its follow-up, Blonde. The former, a Grammy Award winner, debuted and peaked at No. 2 on the July 28, 2012-dated chart. It also returns to Top R&B/Hip-Hop Albums for the first time in more than eight years, at No. 35, and to Top R&B Albums at No. 7.