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Trending Up: Frank Ocean’s ‘Lost’ Finds New Momentum, Plus ‘Euphoria,’ The Neighbourhood

Plus: a Britney Spears/Ginuwine mash-up, chart throwback and Q&A with SiriusXM + Pandora's Alex Tear.

Welcome to Trending Up, a Billboard column that features a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention — and could be impacting the mainstream before you know it. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.This week: as years-old songs by Frank Ocean and The Neighbourhood rack up streams, a Euphoria double-dip helps an even older tune do the same.

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Frank Ocean’s ‘Lost’ Craze Finds Momentum

Although he’s one of the most celebrated popular artists of the past decade, Frank Ocean has never been a regular hitmaker from a charts perspective; over the course of his career, he’s only visited the top 40 of the Hot 100 twice, and one of those songs was as a featured artist on a Calvin Harris single. Yet “Lost,” from Ocean’s 2012 album Channel Orange, has harnessed TikTok virality and sparked a streaming uptick that hasn’t slowed down over the course of the past month – and if it keeps growing, Ocean could have one of the biggest chart successes of his career.

A leg-shimmying TikTok dance to the chorus of “Lost” has helped the song effectively multiply its weekly streaming total by 10 times since the end of 2021 — from 859,000 on-demand streams in the week ending Dec. 30, according to MRC Data, to 8.5 million in the week ending Jan. 27, with significant streaming growth each week. As noted last week , viral TikTok dances rarely push older tracks without significant chart history onto the Streaming Songs chart, but “Lost” – which never cracked an all-genre chart upon its 2012 release – debuted at No. 39 on Streaming Songs, and jumps up to No. 28 this week.  Instead of a momentary TikTok flare-up, “Lost” has kept growing for five straight weeks, and now frequently resides in the top 20 of daily streaming charts on Spotify and Apple Music. As fans continue to wait for Ocean’s follow-up to 2016’s Blonde, could the ultra-catchy “Lost” become a Hot 100 hit 10 years after its original release? The song would have to clear the top 50 threshold in order to crack the chart given Hot 100 recurrent rules – but if its surge continues, it could become Ocean’s highest-charting solo hit on the Hot 100 since “Thinkin Bout You” (No. 32 peak in 2012), and his highest-charting Hot 100 hit since “Slide,” Calvin Harris’ 2017 single featuring Ocean and Migos (No. 25 peak). – Jason Lipshutz

What’s Better Than a Euphoria Synch? Two Euphoria Synchs

Since the second season of the HBO teen drama Euphoria kicked off last month, songs new and old – all carefully selected by music supervisor Jen Malone – have enjoyed significant streaming spikes thanks to key synchs. Across the first three episodes, nine songs featured in the show enjoyed total weekly streams either entering or climbing higher into the million-stream mark (the fourth episode, which aired on Jan. 30, has yet to complete a full tracking week). Only two of the nine songs – ”Haunted,” by 100 Gecs’ Laura Les, and “Watercolor Eyes,” a new Lana Del Rey song written for the show – were released in the past year, with the third most recent song in that group from 2019 (“Mount Everest,” from show composer Labrinth). The biggest recipient of the Euphoria boost, however, is Gerry Rafferty’s 1978 soft-rock hit “Right Down the Line,” which peaked at No. 12 on the Hot 100 chart upon its original run.

Because “Right Down the Line” was used in episodes 1 and 2 of the new season, it’s the only song to enjoy back-to-back bumps, up to 2.3 million weekly on-demand streams from 630,000 streams before being first featured in the show. And with 1,000 in digital sales, “Right Down the Line” has sold and streamed enough to hit the Hot Rock & Alternative Songs chart at No. 21 this week. – Lyndsey Havens

Here Comes The Neighbourhood

The Neighbourhood have become one of the most consistently successful rock streaming acts of the 2020s – even though none of their bigger hits have come from this decade.  The California hybrid group has long been unavoidable on Billboard’s Rock Streaming Songs and Global 200 charts, thanks to the autumn-and-winter perennial “Sweater Weather” (2012, 6.2 million streams in the Jan. 20-27 tracking week) and the toxic romance tale “Daddy Issues” (2015, 3.2 million streams). This year, “Issues” has been lapped by a third TikTok-resurrected Neighbourhood favorite in the sultry neo-disco of “Softcore” (2018, 4.2 million streams) — which, along with “Sweater Weather,” makes The Neighbourhood one of just two rock acts with multiple songs in the top half of the Global 200 this week (Nos. 58 and 71, respectively), and the only one with neither song being current. – Andrew Unterberger

…Baby One More Mash-Up

Britney Spears just made her long-awaited chart return… sort of. “Toxic Pony,” a slick mash-up of the pop superstar’s 2003 smash “Toxic” and Ginuwine’s 1996 R&B classic “Pony,” comes courtesy of Altégo, a twin DJ duo from London that started making mash-ups on TikTok last July. “Toxic Pony” debuts this week at No. 7 on R&B Digital Song Sales, while earning 1.1 million streams in the latest tracking week.

“Toxic Pony” was released on Jan. 21 through RCA, Spears’ own label, and is available on major streaming platforms, unlike the majority of uncleared mash-ups. And while Spears hasn’t released an album since 2016’s Glory or much other new music while fighting against her conservatorship in recent years, because “Toxic Pony” is credited as “Altégo x Britney Spears x Ginuwine,” she can lay at least partial claim to the unexpected chart win. – JL

Q&A: Alex Tear, VP Pop Programming SiriusXM + Pandora, on What’s Trending Up in His World

What pop trend has defined the first few weeks of 2022?

There are a few emerging trends — the most prominent right now, according to audience reaction, being the young women of pop. It’s an exciting time with multiple voices, including emerging pop from artists like GAYLE, Willow, Lauren Spencer-Smith, Latto, Emmy Meli, Em Beihold, Stacy Ryan, Caroline Polachek and Sadie Jean.

Are there any songs or artists you’re keeping an eye on that you think will be in greater rotation in the near future?

I’m excited about Saweetie and Tate McRae, who have new music coming this month. I’m also feeling Coi Leray, who made a solid multi-format impact in 2021, at pop. Coi’s new track “Anxiety” is one to watch. We’re also excited about Charlie Puth returning to pop, with a full version of “Light Switch” following the TikTok teaser.    .

Which current hit could you see dominating for months on end, and potentially pushing into the spring/summer?

At the moment, I’m not sure we’re in that sweet spot for a specific dominating track or long play, like Glass Animals’ “Heat Waves,” but I am optimistic with early listener response to the new Chainsmokers track “High.” Pushing into spring, we’ll continue to have a solid core presence with Adele, The Weeknd, Ed [Sheeran], Doja Cat and Bieber, with sprinkles of next-now trending artists that will shake up the charts like GAYLE and Lauren Spencer-Smith.

Fill in the blank: in 2022, music fans will be surprised by ________.

…the amount of pop music we’ll move through in 2022. Many songs and artists will have a shorter life span after coming on like gangbusters. They’ll fall to the side a little faster for the next. It’s not a bad thing — attention spans continue to shorten while the appetite continues to grows bigger. Overall, this will give more opportunity for artists to expose their art!

Trending Back Then: America Gets ‘Hooked on Classics’ 40 Years Ago

It was a brief but impactful trend in pop music during the early ’80s: proto-mashups that saw acts stringing classic hits together in one long medley, set over a dance beat. Dutch act Stars on 45 topped the Hot 100 in 1981 with their self-titled medley of Beatles favorites, then the Beach Boys followed with a mini-retrospective of their own greatest hits. In this week in 1982, the Royal Philharmonic Orchestra scored a top 10 hit with perhaps the least likely radio smash of the bunch: “Hooked on Classics,” a quick run through a dozen classical standards by Tchaikovsky, Mozart and others, published by compilation specialists K-tel and conducted by former Electric Light Orchestra keyboardist Louis Clark. The song, which peaked at No. 10 on the chart, was so successful that its parent album sold 2 million copies, inspired multiple “Hooked On” sequels and even a planned U.S. tour — spearheaded by future N.W.A manager Jerry Heller, of all people. – AU