Ahead of Maroon 5‘s Super Bowl Halftime performance this year, On Location Experiences, the hospitality partner that works with the NFL and Bud Light, is giving the opportunity for even more live music leading up to the main event.
Today (Nov. 7), the company announced the first ever Bud Light Super Bowl Music Festival. The special event will take place over three nights at Atlanta’s State Farm Arena between Thursday, Jan. 31 and Saturday, Feb. 2 ahead of Super Bowl LIII.
Day one of the festival will feature Ludacris, Migos, Lil Yachty, Lil Baby, Metro Boomin and a DJ set by Lil Jon. Day two will be headlined by Aerosmith, while the final day will feature Bruno Mars and Cardi B — the two together at last.
“Atlanta is a city with such a strong music culture, that we wanted to work together with our partners at On Location Experiences to bring a music festival to the city that has something for everyone and pays homage to the city’s history of iconic music,” said Shana Barry, Director of Experiential, Bud Light. “Between bringing some of the biggest acts out there right now along with some local Atlanta flavor, we hope that we can give people a chance to come together, drink a few beers and have an unforgettable experience during Super Bowl weekend.”
Adds John Collins, CEO of On Location Experiences: “Super Bowl Music Fest was created from the vision of bringing the scale of a top-tier music festival and building it around the excitement of one of the world’s biggest sporting events.”
In addition to the star-studded lineup, the festival will also feature celebrity and athlete appearances. Tickets to the festival go on sale to the general public on Friday, Nov. 9 at 12 p.m. and will be available through Ticketmaster and superbowlmusicfest.com.
Check out the poster for the event below.