Farruko’s ‘Obsesionado’ Flies Up Hot Latin Songs
Puerto Rican reggaeton singer Farruko earns his second top five charting track (as a lead artist) on Hot Latin Songs as his latest single, "Obsesionado," hops 7-4 in its ninth ranking week (chart…
Puerto Rican reggaeton singer Farruko earns his second top five charting track (as a lead artist) on Hot Latin Songs as his latest single, “Obsesionado,” hops 7-4 in its ninth ranking week (chart dated April 2).
2016 Billboard Latin Music Awards
A 24 percent rise in digital downloads (to 1,000 sold in the week ending March 17, according to Nielsen Music) and a 7 percent increase in streams (to 658,000 domestic weekly plays) support the climb. Airplay, however, funds the majority of points that determine the song’s position — with 11.8 million audience impressions recorded at Latin stations through the week ending March 20. The on-air spike pushes the song 5-3 on the Latin Airplay chart, where it reaches a new peak. Farruko previously reached No. 1 on Latin Airplay with “Sunset ” (featuring Shaggy and Nicky Jam) on Nov. 7, 2015.
Zion & Lennox Zoom: Meanwhile, duo Zion & Lennox scores its 10th top 20 on Hot Latin Songs with “Embriagame,” taking Airplay Gainer honors, as it lifts 24-19. The reggaeton track also leaps 20-11 on Latin Airplay due to a 31 percent surge in audience impressions, to 7.5 million.
The pair, who first charted in 2005, is a three-time finalist at the 2016 Billboard Latin Music Awards (to be broadcast live on Telemundo on April 28), including for airplay song of the year for 2015 hit “Pierdo la Cabeza,” which reached No. 2 on Latin Airplay.
Streaming Boosts ‘Te Busco’: Cosculluela and Nicky Jam’s “Te Busco” flirts with a top 10 entrance as it leaps 19-11 on Hot Latin Songs, earning Streaming Gainer honors for an 88 percent hike in plays (to 578,000 weekly clicks).
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