Ticketing platform Eventbrite has acquired Ticketea, one of Spain’s leading ticketing providers, to further grow its presence in Continental Europe.
The deal follows last year’s acquisition of Netherlands-based Ticketscript, which positioned Eventbrite as the third-largest ticket provider in Europe, according to the San-Francisco-based company.
Since being founded in 2006, Eventbrite says it has processed over $10 billion in gross ticket sales, facilitating millions of events across more than 180 countries and territories. In 2017, more than 50 million people bought a ticket or registered for an event on the platform. It handles ticketing for a number of music festivals including Newport Folk and Jazz Festivals, while venue clients include New York’s Bowery Ballroom and the Brooklyn Bowl, Chicago’s Lincoln Hall and Austin’s Mohawk and Sidewinder.
Ticketea was founded in 2010 and claims to have processed “tens of millions of tickets” across 150 countries over the past six years. Its client base includes a large number of Spanish music festivals, including Arenal Sound, Viña Rock, Low Festival, and Dreambeach, as well as entertainment brands and events like Cirque du Soleil and Madrid’s Museo Nacional del Prado.
“Ticketea’s innovative approach to solving challenges for both event creators and seekers, including a robust discovery platform, has helped them achieve impressive brand equity and a strong leadership position in not only Spain, but the broader southern European market,” said Julia Hartz, CEO and co-founder of Eventbrite, in a statement announcing the deal.
“We have been building a significant market presence in Spain for nearly a decade and it’s exciting to be recognized by the global leader in event technology as they invest more heavily in our growing market,” added Ticketea co-founder and CEO Javier Andres, who joins Eventbrite as country director of Spain and Portugal.
Andres went on to say that the deal “brings tremendous value to our customers” and that he looks “forward to extending the impact of both our team and technology far beyond country borders.”
“Southern Europe is an enormous growth opportunity for us and with this acquisition we become a big part of what’s going on here in Spain and Portugal,” Frans Jonker, Eventbrite’s general manager Continental Europe, tells Billboard.
“With the experience and knowledge of the team here in Madrid we’re really adding a lot of value to the team, giving us a very strong position in the market,” he says. Joker identifies the opportunity to integrate Ticketea’s product and engineering teams and technology into Eventbrite as a key element of the deal.
The goal going forward is to become “the leading player in the mid-market in continental Europe,” he says, with the focus on further growing Eventbrite’s global footprint.