Eric Church and his longtime manager, Q Prime’s John Peets, have teamed to launch a new all-inclusive endeavor, Solid Entertainment.
The new company centralizes Church’s various ventures, while also doubling down on the infrastructure behind his span of business endeavors, including his new SiriusXM Channel Outsiders Radio, his upcoming Nashville venue/bar/restaurant Chief’s and his in-house merchandise operation as well as his fan club, the Church Choir.
Marshall Alexander takes on the role of president for Solid Entertainment, and will serve as Church’s representative for Chief’s. Meanwhile, Brandon Schneeberger will oversee day-to-day management for Church. Shane Allen and Kimsey Kerr have been added to launch and run Outsiders Radio, which officially launched on Nov. 4. Bryan Chisholm will lead digital marketing and Hayley Harris has been appointed to manage Church’s fan club. Matt Wheeler continues to oversee Chief merchandise.
Peets retains his clients at Q Prime, including Brothers Osborne, Ashley McBryde and Marty Stuart. Additionally, a number of management functions for Church will still be handled by Q Prime staff.
“I’m incredibly proud of the path we’ve taken to get to this point in all our careers and to have experienced so much of it together,” Church said via a statement. “As our business continues to expand in different areas, it was important to me to establish a team of people that is focused on this growth. None of us got into music for the business of it, yet it’s part of how we are our most creative selves: through finding those other avenues for connection. It’s humbling to be in a position where such incredibly talented people want to focus on the future together.”
Peets added, “I am very proud to take our professional relationship to the next level. We have been working creatively together since 2004, and Solid Entertainment represents a fresh look and a continued commitment to all that we have built. I look forward to adding to this foundation with an eye towards all that is to come with the ongoing expansion of Eric’s empire.”