Indie record label, distributor and publishing company EMPIRE has paired with Instagram to debut two new shows of original content on IGTV, the company announced today (April 21). The shows have been developed by the company’s in-house creative team, EMPIRE Studios, with the first series kicking off today.
“EMPIRE has been focused on creating and developing authentic content for artists and creators, and collaborating with Instagram on these series is a fantastic way to showcase this content to the world,” said EMPIRE head of original content development and production Amir Abbassy in a statement announcing the deal. “The artists and talent have had a blast creating the series, as did we, and we can’t wait for viewers to experience it.”
The first of the two shows is called Canvas Conversations, described as an interview series between “a musician, a visual artist and a comedian” — this is not the start of a joke set in a bar — who will have an “illustrated conversation about life and music,” according to a press release. The show is planned for 26 episodes on EMPIRE’s IGTV channel, with artists such as Mozzy and Guapdad 4000 and comedians like Tahir Moore and DoBoy. The first episode, out today, features those two comedians and rising rapper D Smoke, whose latest album Black Habits was released by EMPIRE in February.
The second show, Cover Story, will go in-depth with artists who have designed some of music’s most memorable cover art for albums and singles, including showcasing rough drafts and alternate versions. The show is currently in pre-production.
“Canvas Conversations will give the audience authentic first-person access, and IGTV is the perfect surface to showcase the intersection of music, comedy and art and also this next generation of hip-hop artists and influencers, who already interact daily with their fans on the platform,” said Instagram’s head of music Perry Bashkoff in a statement. “EMPIRE are true culture creators and always pushing the industry forward; they’ve really hit it out of the park with this one, and we can’t wait to see how they continue this momentum.”