Warner Music Group (WMG) announced on Wednesday (Feb. 6) that Eliah Seton has been named president of independent music and creator services. The new role encompasses Alternative Distribution Alliance Worldwide (ADA), the Asylum Records label and WMG’s Level platform for unsigned artists.
Seton previously held the role of president of ADA Worldwide. According to a press release, his promotion “recognizes his leadership of WMG’s expanded commitment to the growing independent music community.”
As well, Seton oversees WMG’s Arts Music division, headed by President Kevin Gore, which handles classical, musical theatre, children’s music and other fields outside the pop mainstream. Seton is based in New York and reports to Max Lousada, WMG’s CEO of global recorded music.
“Eliah champions the indie community and artistic diversity with a true fan’s passion, a musician’s sensibility, and an entrepreneur’s ingenuity,” said Lousada in a statement. “His new post reflects the wide scope of his responsibilities, and the brilliant job he’s been doing to make WMG a world-class home for artists at every stage of their careers — from raw talent starting out in their bedrooms to superstars headlining stadiums. As the creator economy booms, Eliah and his team will help us expand our value proposition for music-makers on a global scale.”
Added Seton, “It’s our mission to help original artists and forward-thinking label partners realize their visions. Whether those artists are signed or unsigned, whether those labels are big or small, our extraordinary teams at ADA, Asylum, Level, and Arts Music are laser-focused on providing innovative solutions to amplify the voices of our artists around the world. By backing our global ambitions with local expertise, we strive to support and nurture the full spectrum of musical creativity.”
Seton has been named to Billboard’s Indie Power Players list in 2017 and 2018 and was included in the 40 Under 40 list in 2016. He previously served as svp, international strategy & operations, Warner Recorded Music, and established and ran the Office of the CEO for Steve Cooper, where he was part of the team that acquired Parlophone Label Group.