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Earth, Wind & Fire’s ‘September’ Has Another Big Streaming Day — on Sept. 21, of Course

It’s become a yearly tradition for Earth, Wind & Fire‘s “September” to score significant sales and streaming gains on Sept. 21, the day (or night, technically) mentioned in the classic hit’s opening line, and 2021 was no exception.

On Sept. 21, “September” drew 1.5 million on-demand U.S. streams, according to MRC Data. That’s a 322% surge over Sept. 20, when the song racked up 352,000 streams.

Further, 1.4 million of the song’s streams on the 21st were via on-demand audio streaming services. That’s an 18% year-over-year gain on its big day: On Sept. 21, 2020, the track garnered 1.2 million clicks on-demand audio platforms.

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“September” also sold 2,500 downloads on Sept. 21, 2021, a 733% vault from the day before.

Meanwhile, the song earned 2.5 million global on-demand streams Sept. 21, up 147% from Sept. 20. Removing the U.S. from the equation, “September” was streamed 974,000 times in non-U.S. territories, a 50% spike from the previous day.

“September” could impact various Billboard charts dated Oct. 2, encompassing the Sept. 17-23 tracking week. In 2020, the song bowed at No. 113 on the then-new Billboard Global 200, and it returned to Digital Song Sales at No. 19. It has bettered its position every year on the latter list since 2018, debuting at No. 26, followed by a No. 25 re-entry in 2019.

“September” was originally a Billboard Hot 100 top 10 over four decades ago, hitting No. 8 in February 1979, becoming Earth, Wind & Fire’s fourth of seven career top 10s. The group, which formed in Chicago in 1969, is currently enjoying its first top 10 in 28 years on Billboard‘s Adult R&B Airplay chart with “You Want My Love”; the single, featuring Lucky Daye, rises from No. 9 to No. 8 on the Sept. 25 survey.