It’s no secret that Drake is an avid gamer. Back in March, he helped obliterate the Twitch viewer record while playing Fortnite with Travis Scott, JuJu Smith-Schuster and Ninja. Additionally, Murda Beatz revealed that he and Drizzy were playing NBA 2K when they made the Hot 100-topping hit “Nice For What.” Now, it’s been announced that the Canadian superstar and artist manager/investor Scooter Braun are now co-owners of esports organization 100 Thieves.
Drake and Braun join founder Matthew “Nadeshot” Haag and Dan Gilbert, chairman of the Cleveland Cavaliers, as co-owners. In their positions, the two music industry juggernauts will primarily act as strategic advisors for the organization, although Braun will also serve on the board of directors. Also, 100 Thieves has already collaborated with Drake on custom gaming stations that travel with his tour and there are talks of apparel collaborations are underway.
“It’s been exciting to watch esports become a cultural phenomenon in 2018. I’ve spent my ten-year career in epsots growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights,” said Haag. “Our top priority is to win world championships, but our ambitions go far beyond competitive gaming. With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.
Added Braun: “With Matt’s experience, talent and vision as a professional gamer he and his team have built one of the most authentic brands in the ever-evolving gaming space. We are honored to join the 100 Thieves family during this exciting phase of their professional journey. I personally could not be more thrilled for 100 Thieves. This is just the beginning.”
Other new participants include Sequoia Capital, WndrCo, Salesforce CEO Marc Benioff, Tao Capital, Green Bay Ventures and Advancit Capital. To date, 100 Thieves has raised over $25 million in funding.