Major drag management firm and record label Producer Entertainment Group (PEG) is announcing a new partnership with Warner Music Group’s independent distribution division, Alternative Distribution Alliance (ADA).
Under the new pact, ADA will distribute all new releases from PEG Records — including upcoming music from Alaska Thunderfuck, BeBe Zahara Benet, Blair St. Clair, Bob the Drag Queen, Eureka O’Hara, Ginger Minj, Jinkx Monsoon, Jiggly Caliente, Jujubee, Kahanna Montrese, Katya, Manila Luzon, Monét X Change, Nina West, Peppermint, Sharon Needles, Trixie Mattel and Trinity the Tuck. ADA will also manage PEG’s catalog of more than 25 albums, plus dozens of singles.
The deal, effective immediately, includes physical and digital distribution as well as sync, radio and other label services.
“We are so excited to be partnering with PEG,” said Eliah Seton, Warner Music Group president of independent music and creator services, in a statement. “Drag has had its own celebrated place in the entertainment industry for a long time, and shows like RuPaul’s Drag Race have created more visibility and taken this queer artform into the mainstream. It feels especially appropriate that we are announcing this partnership right as the 50th anniversary of Stonewall is approaching, an event that proved that drag queens can not only make us want to get up and dance, they can make history — or herstory.”
Last year marked a string of successes from artists at PEG, which is responsible for more than 90 drag music videos that have collectively achieved more than 100 million views on YouTube and Vevo. Mattel topped Billboard’s Heatseekers chart last March with her One Stone EP, while Blair St. Clair’s Call My Life debuted atop Dance/Electronic Albums Sales last July.
“This label partnership brings an unprecedented opportunity for drag artists to achieve even greater visibility and commercial success with their music,” added PEG president and founder David Charpentier. “We could not be happier to begin working with our new partners at ADA, who understand the unique genre we’ve developed. ADA brings additional resources into our firm that will allow our label to continue growing via their incredible expertise and infrastructure.”