Drag City Film Distribution will release Maria Demopoulos and Jodi Wille’s documentary “The Source Family” in May followed by a video-on-demand release through Gravitas Ventures. Drag City Records will also release the film’s soundtrack in May.
The theatrical premiere will be May 1 in New York at the IFC Center on May 1, followed by screenings in Los Angeles and several other cities. Wille and Drag City are planning special events in several cities that will include screenings, live music, pop-up restaurants, foot massage and other activities.
Wille says the plan is to book the film in 30-40 markets in May. “Playing at festivals built excitement, but doing a full release is a whole different ballgame,” she says. “We’re thinking of the craziest schemes, things that will appeal to the avid fans and people who are just learning about the Source family.”
The Source was based in Los Angeles and Wille has begun conversations with theater owners, concert bookers and musicians about staging various musical and historical events at various venues when the film plays L.A. “We’re looking at unusual spaces,” is all she would say about their plans.
“The Source Family,” which premiered at last year’s South by Southwest in Austin, Texas, where Billy Corgan of Smashing Pumpkins was assisting in the tub-thumping of the film, chronicles a radical experiment in 1970s utopian living. One element of Source family life was a band that recorded extensively — enough material to fit 65 albums — between 1971 and 1975. Between 1973 and 1975, Father Yod and the Spirit of ’76, later known as Yahowa 13, released nine albums that were sold at the Source Restaurant on the Sunset Strip.
Formerly titled “The Source,’ the film has played Silverdocs, Hot Docs Doc Soup, San Francisco International Film Festival, Seattle Film Festival and Burning Man.
Prior to the film, Drag City Records released several albums by Father Yod and the Source Family, including “Chants and Songs by Father and the Original Source Family” (2006), “Magnificence in the Memory” (2009) and “The Thought Adjusters” (2012).