Iconic footwear brand Dr. Martens has announced its first-ever music and film series set to celebrate musicians living in the Los Angeles and New York music scenes through a handful of concert events and mini documentary films.
The Dr. Martens Presents: Music & Film Series will be part of a larger national brand campaign that kicks off next week. For the series, filmmakers Erik Rojas in L.A. and Vincent Martell in New York have curated a lineup of artists to share stories of resilience and determination, exploring what it takes to succeed as performers with their own creative vision in the music industry.
Confirmed music artists for the Dr. Martens Presents: Music & Film Series include Samia, Junglepussy, PJ, De’Wayne Jackson, L.A. Witch, Paranoyds, Sad Girl, OSHUN, Combo Chimbita, Phony Ppl and Death Valley Girls.
Each L.A. and New York concert event, as well as the short documentary films created, will provide an intimate look at the daily lives of working musicians and share their point of views as told by the filmmakers who have their own stories of resilience.
“As a filmmaker, I pride myself on being incredibly intentional when partnering with brands which has allowed me to keep my creative voice intact,” said Martell, who is the founder of VAM STUDIO. “Dr. Martens has allowed me to authentically portray the New York that I love. I’m excited to film some of the most unapologetic POC and queer artists in the city.”
“Dr. Martens Presents gives us an opportunity to continue to foster our deep connection to music by hosting shows in unique venues with musicians who use their art as an avenue for self-expression,” said vp U.S. marketing for Dr. Martens Kevin Diehl in a statement. “Working with two great filmmakers on our Music & Film Series will highlight these stories of resilience and give our enthusiasts an inside look.”
The exclusive events will kick off in Los Angeles and New York this fall. For a preview of Rojas’ and Martell’s stories and work, check out their videos below. For more information on Dr. Martens Presents, head here.