Award-winning reggaetón legend Don Omar has signed a groundbreaking multi-year partnership with Saban Music Group.
Saban Music Group CEO and Latin music industry veteran Gustavo López, who helped foster Omar’s career, will continue their working relationship under the new deal, which includes advancing all recording and marketing costs — a standard for all of the label’s artists. “Don will always be family to me,” said López in a statement. “When the opportunity to work together again came up, it felt as if not a single day had passed. And yet, he’s now making the best music of his career.”
“I am thrilled to be joining forces with Saban Music Group and being backed by the savvy business and artistic instincts of Haim and Gus,” said Omar in a statement. “And I can’t wait to connect with my loyal fans and audience by doing what I love most and introduce them to the exciting new music I have coming.”
Omar has been working on his long-awaited eighth studio album. He has 41 entries on Billboard‘s Hot Latin Songs chart, including five No. 1s. He’s also notched 10 projects on the Top Latin Albums chart, five of which have hit No. 1.
Saban Music Group was founded in 2019 by multi-billionaire entertainment mogul Haim Saban, who serves as chairman/CEO of Saban Capital Group LLC. Last July, SMG entered into an exclusive global administration agreement with Universal Music Publishing Group.
“Don Omar is one of the most transcendental music stars of the past two decades, he set the pace for the entire Latin Urban genre,” Saban added. “Without his charismatic stage presence, deep compositional skills, and powerful vocal delivery, Latin music would be an altogether different animal today, and we’re honored to join forces with him.”