DJ Khaled, the Grammy-nominated producer, music executive, DJ and noted Snapchat sensation, has signed with UTA in all areas, The Hollywood Reporter and Billboard have exclusively learned.
Khaled is well known for his active use of social media platform Snapchat, where he can be found regularly dispensing advice and explaining his personal philosophies while documenting his daily life.
With six million followers, Khaled recently ignited something of a mob scene in Beverly Hills after he invited fans to find him at UTA’s address, where he was meeting with agency CEO Jeremy Zimmer.
“I love Jeremy’s laugh,” Khaled, 40, says. “It’s a laugh of a winner, and I love his marble conference tables and gator walls. I respect how Jeremy as a boss personally came outside to greet me with my massive fan love, we the best.”
“We the Best” is a reference to Khaled’s 2007 album as well as his We The Best Music Group, whose roster includes Mavado, Vado and Ace Hood as well as label, management, publishing and production divisions and its own studio.
Khaled’s biggest Hot 100 hits include “I’m On One” featuring Drake, Rick Ross and Lil Wayne, “I’m So Hood” featuring T-Pain, Trick Daddy, Rick Ross and Plies and “All I Do is Win” featuring T-Pain, Ludacris, Snoop Dogg and Rick Ross.
I Changed A Lot, Khaled’s eighth studio album, peaked at No. 12 on the Billboard 200 and featured the singles “They Don’t Love You No More,” “Hold You Down,” “How Many Times,” “Gold Slugs” and “You Mine.” The album boasts guest appearances from Jay Z, Big Sean, French Montana and Fetty Wap, among others.
UTA exponentially increased its music holdings in August after acquiring The Agency Group. TAG brought more than 2,000 artists into the UTA fold, including major acts like Guns N’ Roses and Muse. The deal also added nearly 100 agents to UTA’s staff.