Divisive starts with 26,000 equivalent album units earned in the Nov. 18-24 tracking week, according to Luminate, with 22,000 units via album sales.
Disturbed now boasts six No. 1s on Top Hard Rock Albums and five on Top Alternative Albums, which each began in 2007. The David Draiman-fronted band first ruled with 2008’s Indestructible and had most recently led with 2018’s Evolution. Disturbed’s only album in that span to hit No. 1 on Top Hard Rock Albums but not Top Alternative Albums was its 2011 B-sides round-up The Lost Children, which peaked at No. 4 on the latter list.
Most No. 1s, Top Hard Rock Albums
7, Five Finger Death Punch
7, Pearl Jam
6, Foo Fighters
6, Linkin Park
5, Breaking Benjamin
5, Lamb of God
5, Marilyn Manson
On the all-format Billboard 200, the album debuts at No. 13. The band counts five total No. 1s on the all-genre chart, beginning with Believe in 2002. The set also starts as the highest arrival on Top Album Sales, at No. 3, behind only Taylor Swift’s Midnights (57,000) and Michael Jackson’s reissued Thriller (27,000).
Concurrently, four songs from Divisive appear on Hot Hard Rock Songs, paced by lead single “Hey You” at No. 5. The song earned 2.7 million audience impressions on radio and 903,000 official U.S. streams from Nov. 18-24. It’s followed by “Bad Man,” new at No. 6 (1.6 million airplay impressions, 1.2 million streams and 1,000 sold).
“Hey You” ruled Mainstream Rock Airplay for three weeks in September, while “Bad Man” lifts 19-18 in its second week on the ranking.