Rising pop singer-songwriter Devon Cole has inked a label with Arista Records, Billboard can exclusively reveal, and has marked the occasion with the release of the kicky new single “W.I.T.C.H.” on Thursday (July 7).
“W.I.T.C.H.,” an acronym for “Woman in Total Control of Herself,” bounces along with a natural confidence that sells the radio-ready hook and puts its feminist message first. “To me, ‘W.I.T.C.H.’ is a song that reclaims the witch as a symbol of women’s resistance,” Cole says in a press statement. “It celebrates women’s strength, autonomy, and rebellion – traits that contradict the patriarchal idea of what a woman should be and how she should behave. Some say that witches were the original resistance fighters, healers, abortionists, and there was and is a great deal of paranoia around that. This song is basically poking fun at the idea that a woman in control of herself – her body, her sexuality, her beliefs – is such a scary thing.”
The release of “W.I.T.C.H.” follows Cole’s independent breakthrough with her seven-song 2021 project Party For One. Cole also released the single “Uncall It” earlier this year prior to “W.I.T.C.H.,” her official Arista debut.
“We are proud to be working with the multi-talented Devon Cole, whose music stands out for its originality and empowering and inspiring lyrics,” says Arista president and CEO David Massey. “Devon has already developed a strong and rapidly growing following and we are excited for her first Arista release, ‘W.I.T.C.H.’”
An official music video for “W.I.T.C.H.” is on the way, as is more music from Cole.