With newly included metrics from Vine factoring into Billboard‘s Social 50 chart, Web-grown entertainers/musicians have begun to impact the tally. One of those acts is DeStorm Power, a Los Angeles-based musician and YouTube personality that made his Social 50 debut on the list dated June 27 (the first week Vine and Tumblr metrics were added to the list’s computation). On the latest chart, Power moves 12-7 to break the Social 50 top 10 for the first time.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, SoundCloud, Wikipedia, Instagram and now Tumblr and Vine. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
In the tracking week ending June 28, several new Vine posts by Power generated an 85 percent lift in mentions of the artist on the network. The vast majority of his chart points are derived from activity on Vine.
As predicted in last week’s recap, Taylor Swift moves 2-1 to re-take the No. 1 spot, bumping Justin Bieber down to No. 2. Swift gains in activity on Wikipedia, Facebook, Twitter and YouTube, following her much-buzzed-about Tumblr post regarding Apple Music.
Elsewhere on the chart, 5 Seconds of Summer ascends 19-9 to return to the Social 50 top 10. The band just finished up a round of tour dates in Australia that was heavily publicized on Twitter, causing a 160 percent rise in weekly reactions.
Lastly, a cappella sensations Pentatonix re-enter the Social 50 at No. 34 with a 141 percent increase in overall activity for the week caused by the release of their latest medley, “Evolution of Michael Jackson,” on June 22. The clip aids the group’s 11 percent increase in mentions on Twitter, while the song itself takes a bow at No. 10 on Billboard + Twitter Top Tracks.
ROCK OUT pic.twitter.com/g50D5vQsV4
— 5 Seconds of Summer (@5SOS) June 27, 2015