SiriusXM and Pandora announced on Tuesday the hiring of veteran marketer Denise Karkos as the audio giant’s chief marketing officer. In her new role, Karkos will drive brand and digital marketing efforts for both brands and report to Jennifer Witz, SiriusXM’s president of sales, marketing and operations.
“Denise is exceptionally innovative and forward-thinking and we are very pleased and excited that she will be leading our marketing efforts as we continue to grow the SiriusXM and Pandora brands,” said Witz. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social and mobile marketing.”
Karkos arrives at SirusXM/Pandora from TD Ameritrade, where she oversaw advertising, social media, analytics and other disciplines, and recently led the marketing efforts of the company’s $4 billion acquisition of rival Scottrade. Prior to TD, she held various positions at The Via Group, L.L. Bean and Digitas, among others.
“I’m excited to join these two great brands and help contribute to their continued success,” said Karkos. “The audio entertainment category has so much momentum, and even more potential. It’s a privilege to join the leaders in this space.”
The hiring comes a day after SiriusXM and Pandora opened their new L.A. headquarters with an event attended by head of music programming Steve Blatter, LL Cool J, former Def Jam CEO Steve Bartels and Caroline/Harvest Records president Jacqueline Saturn.