Deezer Debuts New Appearance, Updates App
Paris-based music streaming service Deezer has announced an update to its app and logo that "highlights the brand's human and local identity," according to a press release.
Paris-based music streaming service Deezer has announced an update to its app and logo that “highlights the brand’s human and local identity,” according to a press release.
“We want to bring users a modern and human service that stands out from anything else on the market,” says Deezer CEO Hans-Holger Albrecht. “Our unique look and feel also reflect our mindset as an industry challenger. We help our users create the soundtrack to their lives by bringing them the music they need for any moment.”
Besides matching its color to the cover art of the track currently playing — a bit like how Apple Music’s tonal palette changes shifts to match the cover art of whatever the user is playing or looking at — the new Deezer player has replaced much of its text with more space and visual treatments for playlists and channels. The company hopes these changes will encourage users to listen to music beyond their comfort zone and “broaden their horizons.”
The new logo includes a revamped equalizer and a different, lowercase font, Mabry Pro.