For the occasion Anne-Marie and Lennox created playlists with titles such as “Wonder Women” and “Women of Rap,” filling them with music by other female artists that has inspired them throughout their careers, including M.I.A. and Lauryn Hill.
“In 2017 less than 1 in 5 music releases were by women, and we need to work harder to encourage that to change,” said Sulinna Ong, Deezer’s vp of artist marketing, in a statement. “There are so many talented women in the music industry and streaming services like Deezer must play a part by helping promote female artists worldwide.”
Users will see the playlists take over Deezer’s homepage, co-branded with the International Women’s Day logo and the color purple, with more to explore about the day within the platform.
“The music industry, like many sectors, has a lot to celebrate regarding women’s achievements,” added International Women’s Day partnerships director Glenda Stone. “Yet, there are also areas where greater progress can be made for female artists — areas like bigger media coverage, more award winning and larger sponsorship deals. We are delighted to work with Deezer to celebrate the strength and creativity of women for International Women’s Day 2018. Let’s all #PressforProgress.”