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The Deals: Travis Barker’s DTA Records Signs TikTok Star Jxdn, CEEK Pacts With UMe for VR Concerts

A roundup of notable music industry deals from the past two weeks, including TikTok Star jxdn's signing with Travis Barker's DTA Records and CEEK Virtual Reality's deal with UMe.

Travis Barker’s DTA Records has signed singer-songwriter jxdn, the label announced last week. Jxdn is DTA’s first signing.

Jxdn’s inaugural release on the label is the single “Angels & Demons,” which was co-produced by Barker and features the Blink-182 member on drums. It was released by DTA last Tuesday (May 19). In February, jxdn — the performance alias of TikTok star Jaden Hossler — self-released his debut single “Comatose,” which has garnered over 20 million streams across platforms.



CEEK Virtual Reality will release premium, virtual concerts by Universal Music Group artists on its content streaming platform in a new collaboration with UMG’s U.S. catalog and special markets entity UMe.

Under the deal, CEEK users will be offered behind-the-scenes content and exclusive interviews from UMG artists including Bon Jovi and Demi Lovato, both of whom launched content on the platform earlier this year. CEEK also recently captured a sit-down conversation between Island Records founder Chris Blackwell and president Darcus Beese, as well as a “mini concert” by Island artist Jessie Reyez, during the UMG imprint’s 60th anniversary celebration.

All 360VR experiences created under the deal are available for download on iOS, Android, Facebook Oculus, HTC and other platforms and can also be viewed through CEEK’s mobile virtual reality headset.



Full-service production company Jesse Collins Entertainment has signed a multi-year overall deal with ViacomCBS Cable Networks.

Under the agreement, Jesse Collins Entertainment will provide production services for BET, CMT, Comedy Central, MTV, Paramount Network, TV Land and VH1.

The company’s founder and CEO Jesse Collins previously served as an executive producer of the highly-rated BET original film The New Edition Story and its follow up The Bobby Brown Story. He also executive produced the five-season BET TV series Real Husbands of Hollywood starring Kevin Hart and is behind the current BET original series American Soul, which centers on the iconic TV music series Soul Train.

In the unscripted realm, the company has produced the BET Awards, BET Honors, UNCF’s An Evening of Stars, ABFF Honors, Soul Train Awards, Love & Happiness: An Obama Farewell, Black Girls Rock!, Sunday Best and the BET Hip Hop Awards. Collins is also a producer of the Grammy Awards, executive producer of the VH1 series Dear Mama and Hip Hop Squares, CMT’s Nashville Squares, HBO’s Amanda Seales I Be Knowin’ and Netflix’s Def Comedy Jam 25, Leslie Jones: Time Machine and Rhythm & Flow, the music competition series that was recently renewed for a second season.



Atlantic Records imprint Art@War has signed Compton-bred rapper Prince Taee to an exclusive label deal via TML (The Music Life). His first release under the label is the single “Free Crack” feat. YBN Almighty Jay and MyCrazyRO, which is currently available on all streaming services.