Since news of David Bowie's death broke early Monday (Jan. 11) morning, the rock icon's catalog has seen a remarkable uptick in streaming plays online.
On Spotify, according to the service, streams are up 2,700 percent compared to the day before.
Meanwhile, Pandora reports that on Dec. 1 there were 574 Bowie station adds. As of Monday, the platform was up to nearly 200,000 and expecting to reach that mark — nearly a 35,000 percent growth.
Bowie died Sunday following a 18-month fight with cancer.
On Friday, he celebrated his 69th birthday and released his 25th studio album, Blackstar. As previously reported, Blackstar is poised to hit No. 1 on the U.K. album chart later this week.