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David Bowie’s Death Leads to 100 Million Facebook Interactions in First 12 Hours

Within the first 12 hours of news that David Bowie had died on Sunday, 35 million people had 100 million interactions about the rock icon's passing on Facebook.

Within the first 12 hours of news that David Bowie had died on Sunday, 35 million people had 100 million interactions about the rock icon’s passing on Facebook. 

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Among those were posts from Paul McCartney, Lenny Kravitz and Ricky Gervais, making for some of the social network’s top pieces from public figures. As well, according to data from Facebook, those countries most engaged in the news were Bowie’s home nation of the United Kingdom, followed by Australia, Iceland, Ireland and New Zealand. 

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Bowie’s death was announced first thing Monday morning local time in London, while much of the Western Hemisphere was still asleep — presumably accounting for low engagement in the United States and the rest of the region. 

Read on for a rundown of Facebook engagement around Bowie’s death. 

Facebook’s Top 10 Countries Most Engaged in the News:

1. United Kingdom
2. Australia
3. Iceland
4. Ireland
5. New Zealand
6. Italy
7. Greece
8. Croatia
9. Sweden
10. Belgium

Facebook’s Top Five Posts From Public Figures:

1. David Bowie

January 10 2016 – David Bowie died peacefully today surrounded by his family after a courageous 18 month battle with…

Posted by David Bowie on Sunday, January 10, 2016

2. Eddie Izzard

Please could every radio station around the globe just play David Bowie music today – I think the world owes him that.

Posted by Eddie Izzard on Sunday, January 10, 2016


3. Paul McCartney

“Very sad news to wake up to on this raining morning. David was a great star and I treasure the moments we had together….

Posted by Paul McCartney on Monday, January 11, 2016


4. Ricky Gervais

I just lost a hero. RIP David Bowie.

Posted by Ricky Gervais on Sunday, January 10, 2016


5. Lenny Kravitz

I just woke up and I’m blown away by the news. This man changed my life. I’d have to write a book to describe what he…

Posted by Lenny Kravitz on Monday, January 11, 2016