Sony Music US Latin Signs Urban Star Darell: Exclusive
Rising Puerto Rican urban star, Darell, signs to record label Sony Music US Latin and will release his new single "Caliente" featuring Farruko under the label, Billboard can exclusively reveal.
Darell kicks off 2019 signing to record label Sony Music US Latin, Billboard exclusively reveals.
The Puerto Rican urban star, who’s managed by Elias De Leon from White Lion Records and Sinfónico from RealG4Life, made the rounds in 2018 as part of the “Te Bote (Remix)” squad with Nío García, Casper Mágico, Bad Bunny, Ozuna, and Nicky Jam. He’s also written songs for some of the biggest artists in the Latin urban scene, including Daddy Yankee, Nicky Jam, Anuel AA, Ozuna, and Bad Bunny, to name a few.
“It’s a dream come true to sign to Sony Music,” he said in an official statement. “Most of my favorite artists call the label home, and it’s my pleasure to do so as well.”
In celebration of his new career move, Darell will release his new single “Caliente” featuring Farruko on Friday (Feb. 8). The track, which is his first single under Sony Music Latin, promises to have reggaeton flavor, urban attitude, and trap bounce. The music video, directed by David Rosseau in Miami, Fla., pays homage to the classic film and graphic novel Sin City with its black-and-white coloring, seductive vixens, and uncontainable action.
“Darell is one of the most creative artists I have encountered in my career, he has an innate talent to write unforgettable melodies and hooks,” Sony Music US Latin President Alex Gallardo added. “We’re going to give him a platform to do what he does best and cultivate his growth into a definitive superstar.”