A new K-pop boy band is on the scene and they’re already making a splash on social media.
Cravity enters at No. 12 on Billboard‘s Social 50 chart for the week dated April 25, 2020. During the week their debut album Hideout: Remember Who We Are – Season 1 was released, the nine-member group earned significant spikes in activity across Twitter and Facebook most notably. Cravity earned 294,000 Twitter reactions, 68,000 Twitter mentions, 46,000 new Twitter followers, as well as 9,000 new Facebook page likes all in the tracking week that ended April 16.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube and Wikipedia. The chart’s methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart’s latest tracking week ended April 16.
The last K-pop group to debut higher than Cravity was when X1 launched into the chart at No. 2 in August 2019. Notably two members of X1 are now in Cravity in Minhee and Hyeongjun, now joined by Serim, Allen, Jungmo, Wonjin, Taeyoung, Woobin and Seongmin as their final, nine-member lineup.
In addition to having two notable members from X1, the newly debuted Cravity came with a wave of anticipation as the latest act to come from Starship Entertainment. The major K-pop record label is currently home to international crossover Monsta X (who rise from No. 16 to No. 14 on this week’s Social 50 in their 124th week on the tally) and other acts like K.Will, Soyou, WJSN and Jeong Sewoon. So far, Cravity is only the second Starship artist to enter the Social 50 since the chart launched in late 2010.
Monsta X member Joohoney also helped generate excitement for the new group by producing an anthemic EDM track “Jumper,” a standout on the Hideout EP. Somewhat similar to their Monsta seniors, the young Cravity also boast a tough image despite their young age. While they’re developing, the group’s overall vibe is perhaps best felt in “Jumper,” their defiant-yet-sugary debut single “Break All the Rules” that mixes electric guitar riffs, heavy trap beats and bubblegum melodies, as well in as “Stay” that brings together sharp EDM and heartfelt lyrics.
Get to know Cravity with their music video to “Break All the Rules,” that has nearly 10 million views since its April 14 release: