Courtney Lowery has been named to the newly-created role of executive vp media strategy and lifestyle at Motown Records, the company announced Tuesday (Dec. 14), giving the label veteran oversight over Motown’s media and culture and lifestyle initiatives. Lowery, based in Los Angeles, reports to label chairwoman and CEO Ethiopia Habtemariam.
Lowery spent eight years in the publicity department at Epic Records, working on campaigns for artists like Future, Rick Ross, Travis Scott, 21 Savage, Yo Gotti and Ciara, among others, before leaving in 2020 to launch his own company. There, he worked with clients such as DJ Khaled, Swizz Beatz and the Swizz-Timbaland creation Verzuz, helping build the battle format into a cultural touchstone.
“Courtney has not only distinguished himself as an effective media strategist but has become an integral part of culture through his work with some of today’s biggest artists and platforms,” Habtemariam said in a statement. “I’m excited to welcome Courtney to our senior leadership team as we continue to redefine and reshape what Motown Records is today.”
Before Epic, Lowery worked in various publicity roles for eOne, W&W and the U.S. Olympics. He was also honored as a Culture Creator in 2017 as a player driving innovation in the entertainment industry.
Motown, meanwhile, became a standalone label again in March after several years under the umbrella of the Capitol Music Group, with Habtemariam assuming the chairwoman role at the company.
“Motown is one of the most iconic record labels in music history,” Lowery said in a statement. “Under Ethiopia’s leadership, Motown once again has become one of the most culturally important music companies in the world and continues to elevate music and artistry. I look forward to working with Ethiopia, the dynamic executive team, the artists and creatives within the Motown family. I’m humbled and excited to contribute to what she and the team have built and play a part in breaking the next generation of global superstars.”