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The Deals: Christian Chart-Topper Cory Asbury Joins Maximum Artist Group

Also: Exceleration Music launches a partnership with SideOneDummy Records and Big Loud Records' rock imprint signs Letdown.

Singer-songwriter Cory Asbury has inked a management agreement with Maximum Artist Group.

The Maximum Artist Group roster also includes Natalie Grant, Tauren Wells, producer/writer Bernie Herms and more.

Asbury earned his first hits with his 2018 album Reckless Love, as well as the project’s title track. “Reckless Love” topped Billboard‘s Christian Airplay chart for 13 weeks in 2018, and earned Asbury awards wins for song of the year and worship song of the year at the Gospel Music Association Dove Awards (the album was named worship album of the year), as well as a Grammy nomination. Asbury also earned nominations for several Billboard Music Awards in 2019. “Reckless Love” was recently certified double platinum by the Recording Industry Association of America.

In 2020, Asbury earned another chart-topping hit on Billboard‘s Christian Airplay chart with “The Father’s House,” and in 2021, a top 10 hit with “Sparrows.” Asbury also landed at No. 27 on Billboard‘s 2021 year-end Top Christian Artists chart.


“Cory is an incredible songwriter and artist who has experienced amazing success over the past few years,” said Maximum Artist Group president Mitchell Solarek. “We are thrilled he’s now a member of the Maximum family and we’re hugely excited to be part of his future.”

“I am incredibly excited to run with Maximum. Mitchell and his team are people of extremely high character,” Asbury said. “Any time you can find folks with pure hearts for God coupled with a tenacious reach for excellence, you know you’re in good hands. I am confident they’ll help me bring my God-given vision to fruition.”

This year, Asbury will take part in the K-LOVE Cruise, as well as the Rock the Universe Festival, which is set for Jan. 28-29 at Universal Studios Florida. Tours for spring and fall 2022 are also in the works.

Exceleration Music launched a strategic partnership with indie label SideOneDummy Records. In addition to investing in SideOneDummy’s back catalog, Exceleration will work to expand the label’s output with a new release program. Exceleration will additionally handle financial, operational and administrative functions for the label. Meanwhile, SideOneDummy will continue to handle A&R for new recordings on its existing roster while actively signing and developing new artists.

SideOneDummy has served as a launching pad for artists including Flogging Molly and The Gaslight Anthem and recently signed Nahko and Medicine for the People, Pup, Tolliver and more. The label is also known for creating and releasing the Warped Tour compilation series.

SideOneDummy is the latest partnership for Exceleration, which has existing strategic relationships with Alligator Records, Candid Records, Bloodshot Records and the Ray Charles Foundation.

Big Loud Records’ alternative/rock imprint Big Loud Rock signed Letdown., the Chicago-based alternative-rock project of musician Blake Coddington.

Coddington, who launched Letdown. in 2020, has spent nearly two years writing and recording ideas for the project, which will spawn several releases this year and beyond. He released multiple singles prior to signing with Big Loud, including “Spotlight” and “Love is a Weapon.” The first Letdown. release under the new deal is “Empty.”

“Letdown. is the perfect act to join the Big Loud Rock family,” said Greg Thompson, president of Big Loud Rock. “The music is incredible, the lyrics are thoughtful, and the potential is unlimited. We are proud to be a part of Blake’s journey.”