Since 2011, Converse has provided free studio space to more than 1,000 emerging artists at its flagship Rubber Tracks studio in Williamsburg, Brooklyn, as well as pop-ups in London, Los Angeles and Toronto and more than a dozen other cities across the globe. So it’s only fitting that its biggest concert series to date, Converse Rubber Tracks Live Boston, would be a free five-day festival for fans to celebrate the grand opening of the company’s new global headquarters in Boston’s Lovejoy Wharf. The series kicks off April 27 at intimate Cambridge, Mass. venue The Sinclair, which previously held a Rubber Tracks Live event in 2013.
The lineup will include a high-profile blend of independent artists from five genres, beginning Monday, April 27 with alternative (The Replacements, Dinosaur Jr.) and continuing with electronic on April 28 (Passion Pit, Baths), metal on April 29 (Slayer, Doomriders), hip-hop on April 30 (Chance the Rapper, Action Bronson) and concluding May 1 with punk (Descendents, King Tuff).
Additionally, each night will include a Boston-based Rubber Tracks artist as an opening act — The Young Leaves (alternative), Radclyffe Hall (electronic), Rozamov (metal), Michael Christmas (hip-hop) and The Young Leaves (punk). Fans will able to register for free tickets beginning at 12 noon EST on April 20 at Converse-Music.com, a newly revamped online vertical for Converse Music news, Rubber Tracks applications and other exclusive content.
“Because the Converse Rubber Tracks program is geared towards musicians, artists, bands, and music fans of all ages and genres, we wanted the five-night Converse Rubber Tracks Live Boston series to appeal to all different types of music lovers,” says Jed Lewis, global music marketing director for Converse. “We’ve amassed an incredible lineup for each night and we’re thrilled to bring together the larger local community in one place to share their universal passion for music in a city we all love.