Primary Wave has announced a new, multi-faceted partnership today with Grammy-nominated artist Chris Isaak, including a multi-million dollar acquisition of a 50% stake in Isaak’s master recordings.
Isaak’s catalog features his 1989 hit song “Wicked Game,” which rose to the top 10 of Billboard’s Hot 100 after its placement in David Lynch’s Wild At Heart, among other tracks like “Somebody’s Crying,” “Baby Did A Bad Bad Thing” and “San Francisco Days.”
The California native’s new partnership with Primary Wave also includes a new recording contract with Sun Records — which Primary Wave recently acquired — as well as the establishment of a joint venture that will allow Isaak to sign new artists of his choosing in partnership with Sun.
A longtime fan of the legendary Memphis label, Isaak said in a statement that the new record deal and joint venture feels like “coming full circle.”
“I spent hours of my youth looking at secondhand singles at thrift shops… The most captivating of all the singles were always the ones with that coveted Sun logo,” he said. “The label was, and still is, home to the voices of my heroes and icons.”
Prior to this deal with Primary Wave, Isaak released a covers album, Beyond the Sun (2011), featuring a compilation of songs originally recorded by Sun Records artists from the label’s heyday, including Jerry Lee Lewis, Johnny Cash, Carl Perkins and more. With a lifelong passion for the music of Sun Records, Isaak said that “to now be officially part of the label and have the Sun logo on my music is humbling and gratifying in ways I cannot quite convey.”
Larry Mestel, CEO & founder of Primary Wave Music, added that the Primary Wave team “couldn’t be happier” with the new partnership. Citing Isaak’s passion for the history of Sun Records, Mestel continued, “Chris is a true iconic talent, and I was drawn to his almost encyclopedic knowledge of the Sun catalog and its rich history.”