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Chevelle Triples Up Atop Rock Album Charts, ‘Self Destructor’ Rules Mainstream Rock Airplay

With a third title in a row, Chevelle crowns Billboard's Top Rock Albums, Alternative Albums and Hard Rock Albums

With a third title in a row, Chevelle crowns Billboard‘s Top Rock Albums, Alternative Albums and Hard Rock Albums charts.

Niratias, Chevelle’s ninth studio set, debuts atop all three tallies dated March 20 with 28,000 equivalent album units earned in the March 5-11 tracking week, according to MRC Data. Of that sum, 24,000 copies are via album sales. (The album’s title stands for “nothing is real and this is a simulation.”)

Each of Chevelle’s last three albums has debuted at No. 1 on all three Billboard rock album charts, with Niratias following The North Corridor (July 2016) and La Gargola (April 2014). Chevelle now boasts four rulers on both Hard Rock Albums and Alternative Albums, which began in 2007, with Sci-Fi Crimes (September 2009) preceding the above trio. Niratias is the group’s third leader on Top Rock Albums, which began in 2006.

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Concurrently, Niratias becomes Chevelle’s fifth top 10 on the all-genre Billboard 200, starting at No. 9. It also paces Top Album Sales, marking the band’s first No. 1.

Meanwhile, Niratias lead single “Self Destructor” reaches No. 1 on the Mainstream Rock Airplay chart, rising 2-1. It’s Chevelle’s sixth ruler and first since “Joyride (Omen),” the lead single from The North Corridor, which led for four weeks beginning in August 2016. The band first crowned Mainstream Rock Airplay with “Send the Pain Below” in July 2003.

On the all-rock-format, audience-based Rock & Alternative Airplay list, “Self Destructor” pushes 16-13 with 2.9 million audience impressions, up 8%. While most of its airplay is from mainstream rock radio stations, it also became the band’s first Alternative Airplay entry since 2014’s “Take Out the Gunman,” having reached No. 37 on the survey dated March 13.

Three Niratias songs dot the multi-metric Hot Hard Rock Songs chart, led by “Self Destructor” at a new No. 2 high (and re-enters Hot Rock & Alternative Songs at No. 28). It’s joined by “Peach,” which re-enters at No. 22, and “Mars Simula,” a No. 25 debut.