Cherrytree Records and ADA announced a new worldwide partnership deal for distribution on Thursday (May 26). The record label division of the Cherrytree Music Company will now distribute entirely through the Warner Music Group independent distribution and services arm.
Cherrytree Music Company chairman Martin Kierszenbaum said in a statement, “We started Cherrytree Records with the same artist-centric approach and independent spirit that have guided us through our first decade of extraordinary musical and cultural adventures. I’m proud to announce that our new, fully independent infrastructure – including ADA as our exclusive label distributor and Kobalt as our publishing administrator – corresponds exactly with our philosophy and gives us the resources and agility to serve our artists with even more flexibility and bespoke support. I want to thank Eliah Seton and Kenny Weagly whose dynamism and progressive thinking made the decision to distribute Cherrytree Records’ releases through ADA a very easy and comfortable one.”
Seton, president of ADA Worldwide, added, “This partnership is a natural alignment of two companies who want to connect fans with the music they love. Artists are the core of ADA’s business, so I am thrilled that Cherrytree Records, a label with an impressive roster of signature artists and new hot acts, is entrusting us with their distribution and label services.”