The Chainsmokers Partner With Beat Maker Go App
The partnership with the beat-making app releases an exclusive sound pack based on the EDM duo's top hits.
The Chainsmokers have partnered with global music app maker Gismart, it was announced Friday (Nov. 16). The new collaboration kicks off with the EDM stars specifically working with the app Beat Maker Go.
The partnership with the beat-making app releases an exclusive sound pack based on the duo’s top hits. Users will now allow be able to create beats and play along to songs such as “Closer” — which hit No. 1 on the Billboard Hot 100 — “Paris,” “Don’t Let Me Down” and more. Additionally, Beat Maker Go will host numerous in-app events, giving opportunities to win concert tickets and exclusive merchandise for The Chainsmokers.
“Sony/ATV is always looking for ways to bring value and exposure for our songwriters and artists by identifying companies successfully innovating in the consumer digital space,” said Randy Shefer, vp, creative marketing – interactive media at Sony/ATV Music Publishing. “Working with Gismart to bring The Chainsmokers music to the top selling Beat Maker Go app as the first artist branded content is a great example of how Sony/ATV finds and cultivates these exciting new partnerships.”
“This is the first major artist partnership for Beat Maker Go, and we couldn’t imagine a better fit than The Chainsmokers,” added Lana Meisak, marketing & business development manager at Gismart. “Our collaboration with The Chainsmokers signifies the start of a bold new marketing strategy across a number of Gismart’s leading music apps and games. We hope to inspire our audiences to express themselves musically, and provide an opportunity for fans to connect with their favorite songs in innovative ways.”