RCA records announced the promotion of Camille Yorrick to evp, creative content on Wednesday (Dec. 5). She has been with the company since 2014 and previously worked as svp, video production.
“I’m really excited about this new phase.” said Yorrick in a statement. “The role that visual content plays in culture is vital to our business. I look forward to building on RCA’s current impact in this space and developing new global opportunities. […] With RCA’s talented staff, and a groundbreaking roster that is growing every day, the future is full of dynamic possibility.”
In her new role, Yorrick will oversee content strategy and programming. She will also lead the development of visual creative content through partnerships with RCA’s artist roster and content creators, while continuing work on music visuals.
“Camille has been the driving force behind all of our visual content. From Childish Gambino to P!NK to Khalid, her work largely speaks for itself,” added RCA Records Co-President John Fleckenstein. “She has a world-class creative ‘eye’ and her impeccable relationships in the artist and creative communities make her a vital member of our team. I am thrilled to see her lead our creative content growth at RCA as well as solidify her standing as one of the accomplished creative executives in the business.”
Yorrick has been nominated for a Grammy for her work on Beyoncé’s I Am … World Tour documentary. She was also on the team that created the music video for Childish Gambino’s “This is America”.
Yorrick will remain at the RCA headquarters in New York City.